A poster people stop at
Lesson 6 of 6 · Grants, talks and posters
1 · Learn the move · Persona + value framing
The persona a poster serves is the walker: eight seconds of glance from three meters, deciding whether to stop. Frame everything around what stopping buys them. The title is the finding, stated as a sentence and readable across an aisle - not the project's administrative name. The layout serves a thirty-second tour you can give with your hand: gap, one main result, the control that makes it real, take-home - in that order, at that size. Everything else is smaller, because it exists for the person who has already stopped. Numbers on the poster carry their n; nothing goes up you cannot defend aloud, because a poster is a conversation its author attends, not a small paper. The QR codes go to the preprint and the repository - the poster starts the exchange; those finish it.
Design my poster as a spec for the walker persona: 8-second decision from 3 meters. From my results [paste]: (1) title as the finding, one sentence, aisle-readable, (2) the 30-second tour path: gap, main result, control, take-home - name which figure serves each, (3) size hierarchy: what is readable at 3 m, 1 m, arm's length, (4) every number with its n, (5) QR targets (preprint, repo), (6) what to leave off entirely and why.
2 · Your turn. You write the prompt
Your last poster was the paper in miniature - nine panels, three-column methods text, and forty quiet minutes at the meeting while the poster next to yours drew a crowd with four panels and a headline. Same results this year, better vehicle: build the spec before the print deadline, which is Tuesday.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
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